Wednesday, August 26, 2020

Rolling budgets Essays

Moving spending plans Essays Moving spending plans Essay Moving spending plans Essay Given the speed of progress and general vulnerability in the outside condition, investors look for fast outcomes. Organizations ordinarily report to investors at regular intervals, contrasted and the typical a half year. Moving spending plans include assessing the past a year execution on a progressing premise, and estimating the following three months execution. We consider our to be as a forward looking arrangement that sees our bearing and goal point, different archives, for example, the monetary record and the benefit misfortune account permits us to think back and mirror our advancement revealing to us where we have been and how we got to this current position. The organizations spending plan is a fixed kind financial plan and is arranged every year by the agreements supervisor, fund chief and the 5 recreation place administrators (planning group), it is survey each month during the time to mirror our advancement. The spending plan permits our middle directors to co-ordinate and control the exercises of the association adequately, it likewise permits them to execute the marketable strategy also. The spending plan is a key administration apparatus for dynamic and the means beneath that we follow permits the supervisors to know where they are going. The spending comprises of: Salary/deals which depends on new individuals joining the wellness suite, action levels, support clients, auxiliary spends in addition to the administration charge that is paid to us from the committee. Use which depends on compensation, utilities, fixes and support, administrator, advertising and so on. Capital use works which incorporate new wellbeing and wellness studios, DDA works, building upgrades and data innovation Once each focuses financial plan is finished the agreement director who is liable for the 5 relaxation habitats and the help group co-ordinates the individual spending plans into an ace spending plan. The inside administrator likewise co-ordinates the financial plan down to there obligation chiefs, this gives them what they can spend on specific things and what the salary levels ought to be. At the point when the concurred spending plan is set up we have a few monetary techniques to follow this permits us to control the spending every day and is very simple to run. Each middle chief consistently screens progress and checks for differences, they fill in a day by day salary and use spreadsheet which permits them to think about the real and planned outcomes. The planning group get together toward the finish of every month to see the spending plan, this permits directors to respond on significant changes regarding the feasible effect upon the associations in general financial plan. The planning group would then be able to talk about what modifications are expected to get the financial plan on its unique course. A few condemns of a fixed spending plan is that it works less well when associations face enormous or exceptionally corresponded dangers, or when the budgetary year is too short to even consider smoothing out the regular inconstancy because of rehashed chance events. At the point when such vulnerabilities rise, the planning of choices inside the money related year takes on included significance. Fixed spending plans additionally give evident impetuses to over-spending close to the furthest limit of the budgetary year. These unfavorable motivators are then disturbed by the convoluted flagging games that occur between focal specialists and their subordinates. Amusingly, under spending might be taken, as an indication of inadequacy that required work has not been finished. While it is hard to spend each and every penny and a few failures are continually going to happen, the size of these omissions makes it very awkward for three reasons * Significant under spending makes it hard to legitimize any increments in these apportionments. * There are worries that customers requiring administrations are not getting them * Some shrewd spending expert is going to see a theme and decrease the allotments, figuring that in the event that we dont spend it we should not require it. A fixed spending plan controls costs on consumption levels in our association, I. e. on the off chance that an obligation chief is given a specific add up to spend, when that cash has gone he can not spend any longer, this keeping a tight control on the financial plan, then again If a supervisor required more athletic gear for an action to occur and his spending plan has been spent, this would impact the client and may keep them from partaking in the action. This shows the spending procedure can be an obstruction to execution. At current the planning group have made certain presumptions in deciding the first spending plan (mostly utilities, support and fix costs). In the event that we utilized an adaptable spending changes can be made during the time to guarantee that we work the inside the spending we have set, utilizing the information we increase through the activity of the business. I. e. Single circle input includes causing remedies to current exercises so as to get back on course and twofold circle criticism includes correcting the first plans with the goal that they all the more precisely reflect current business reality. The spending procedure that we set up is tedious and expensive to assemble it is likewise founded on mystery and unsupported presumptions. Administrators invest far to much energy breaking down their spending plans, and different pieces of the business appears to endure. I. e. the cutting edge staff and the clients, in what capacity can a director comprehend what the clients need when he is stuck in the workplace investigating his spending plan and not speaking with the clients. Unsupported suppositions and mystery happens in light of the fact that he doesn't impart and include his staff in the planning procedure. One of the manners in which we could improve the framework and the control of salary and consumption is have site explicit organization and use controls to be refreshed and to be looked into continually. The presentation of another till framework will empower us better cross examination of salary figures to be embraced, empowering us to showcase offices all the more adequately and to get increasingly exact data with respect to clients.

Saturday, August 22, 2020

Ensuring our future through conservation Essay Example For Students

Guaranteeing our future through protection Essay Guaranteeing our future through protection Essay The universes regular rainforests are one of humanitys just outstanding wants to proceed with its reality. Rainforests are immense woods loaded up with lavish vegetation, abounding with life (both creature and plant), of which just around 40 percent has been totally found and contemplated. Rainforests are a lovely spot that must be appropriately portrayed by the researcher/naturalist, Charles Darwin when he said Delightis a feeble term to communicate the sentiments of a naturalist, who just because, has meandered without anyone else in a Brazilian woodland (qtd Collins 53). The rainforests of today are to some degree like the rainforests of the past. The rainforests of today despite everything contain the entirety of a similar vegetation, creature life, and creature species as they did previously. Be that as it may, the size of theories magnificent rainforests has reduced colossally over a course of around 100 years. Ongoing investigations and assessments presume that around two percent of the universes rainforests is lost every year. Except if we change this measure of deforestation, there will be little of our rainforests left in 50 years. Our rainforests are a vital part in our universes biological system, and consequently should be saved as well as can be expected. The rainforests give wellbeing and life to a huge number of sorts of life, they may contain fixes to a significant number of the universes infections, and they give more than 60 percent of the universes gracefully oxygen to people and different creatures. Pulverizing these lovely and key pieces of the world would be disastrous to humanity. There are numerous manners by which we can save our characteristic rainforests, and consequently incompletely guarantee our endurance on earth. Two of these ways are through training of humankind on exactly the amount we need the rainforests and what they can do to spare them and through mass reforestation. Without a total comprehension of the issues confronting the planet as far as its condition, humanity won't keep going for long. Individuals must comprehend why they ought to reuse, how they can diminish air contamination, what they can do to reduce their own individual pulverization of the earth. It is likewise significant that natural training be right and should identify with the individual doing the learning. All together for natural training to be viable, it must be both conceivable and pertinent to the student. Such mindfulness might be the main alternative that exists that can have any kind of effect in sparing and recharging the earths lessening regular rainforests. Such instruction must be completely instructed so the understudy can comprehend the between relatedness of all parts of the earth, remembering their job for it. When an individual comprehends that all life on earth, not simply human life, is reliant on the earth, it is not, at this point conceivable to excuse the planet essentially some place to live for people to treat as they will. The best time to start such ecological training and mindfulness is with kids. Kids must start to learn at an early age that regard for the earth and its condition and the entirety of its occupants is an important piece of life. Every individual must comprehend the outcomes of their activities on the earth. Starting in the primary long periods of school, kids ought to be shown the procedures of life on this planet. Natural training can genuinely have any kind of effect and is the most important tutoring for what's to come. Reforestation started in Ontario after World War II. What happened was, proficient foresters were allocated to a zone and got answerable for its prosperity. Under the Crown Timber Act, long haul the executives was readied. At that point the numerous means expected to remake a backwoods started. .u3babac30bf224caccbe27752b02c95ee , .u3babac30bf224caccbe27752b02c95ee .postImageUrl , .u3babac30bf224caccbe27752b02c95ee .focused content region { min-stature: 80px; position: relative; } .u3babac30bf224caccbe27752b02c95ee , .u3babac30bf224caccbe27752b02c95ee:hover , .u3babac30bf224caccbe27752b02c95ee:visited , .u3babac30bf224caccbe27752b02c95ee:active { border:0!important; } .u3babac30bf224caccbe27752b02c95ee .clearfix:after { content: ; show: table; clear: both; } .u3babac30bf224caccbe27752b02c95ee { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; obscurity: 1; change: mistiness 250ms; webkit-change: haziness 250ms; foundation shading: #95A5A6; } .u3babac30bf224caccbe27752b02c95ee:active , .u3babac30bf224caccbe27752b02c95ee:hover { darkness: 1; change: murkiness 250ms; webkit-change: haziness 250ms; foundation shading: #2C3E50; } .u3babac30bf224caccbe27752b02c95ee .focused content region { width: 100%; position: relative; } .u3babac30bf224caccbe27752b02c95ee .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content design: underline; } .u3babac30bf224caccbe27752b02c95ee .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u3babac30bf224caccbe27752b02c95ee .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-tallness: 26px; moz-outskirt sweep: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .u3babac30bf224caccbe27752b02c95ee:hover .ctaButton { foundation shading: #34495E!important; } .u3babac30bf224caccbe27752 b02c95ee .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u3babac30bf224caccbe27752b02c95ee-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u3babac30bf224caccbe27752b02c95ee:after { content: ; show: square; clear: both; } READ: Atomic Bombing Of Hiroshima Essay There are numerous techniques for arranging a backwoods. The least difficult technique for replanting a woodland is to leave it to nature. Lessening rivalry by wiping out grass, weed or bushes is another necessity in guaranteeing another harvest of trees. These will grow to create seedlings. In spite of the fact that the weeds were dispensed with previously, they despite everything develop back, and along these lines, low quality trees will develop. Another technique however, is to make an arranged woods, where new conifers are developed from seed in an exceptional nursery. Seeding is a reforestation .

Tuesday, August 18, 2020

The Physical Effects of Depression

The Physical Effects of Depression Depression Symptoms Print The Physical Effects of Depression By Nancy Schimelpfening Nancy Schimelpfening, MS is the administrator for the non-profit depression support group Depression Sanctuary. Nancy has a lifetime of experience with depression, experiencing firsthand how devastating this illness can be. Learn about our editorial policy Nancy Schimelpfening Medically reviewed by Medically reviewed by Steven Gans, MD on December 02, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 04, 2020 Depression Overview Types Symptoms Causes & Risk Factors Diagnosis Treatment Coping ADA & Your Rights Depression in Kids Christopher Robbins / Getty Images In This Article Table of Contents Expand Pain Gastrointestinal Immunity Sleep Fatigue Psychomotor High Blood Pressure Appetite and Weight Medication Side Effects Coping View All The most well-known symptoms of depression are emotional, including sadness, guilt, irritability, and feelings of hopelessness. Other frequent symptoms, like trouble focusing or concentrating on tasks, are also thought of as being related to one’s state of mind.   Although depression is a mental illness, it can also cause physical symptoms. Pain, stomach upset, fatigue, and restlessness are just a few potential physical effects of depression.?? People can have these physical symptoms for a variety of reasons, but they may not realize depression can be among the potential causes.   Certain treatments used for depression, such as medication, can also have physical side effects like nausea, weight changes, and sexual dysfunction.??   If you have physical symptoms of depression, your doctor and mental health care provider can help you better understand and manage them.   Depression as a Systemic Disease Pain People with depression may have vague aches and pains that affect their joints, limbs, or back.?? Some people have “all over” body pain which may be chronic and debilitating. A person with chronic pain certainly may become depressed, but it may also be that the physical and emotional pain can stem from the same cause. Researchers are still trying to understand how physical pain and depression are related, as well as how they can influence one another.?? One theory is that both can be caused by a dysregulation of neurotransmitters such as serotonin. Some people with depression and pain may feel better if they take an antidepressant that influences the reuptake of serotonin and norepinephrine in the brain.?? Do Antidepressants Help Chronic Pain? Another theory is that people with depression may feel pain differently. A 2015 study of pain processing found that people diagnosed with major depression had a lower pain threshold and tolerance compared to people who were not depressed.?? A 2017 study found that one of the most common forms of pain in adults, lower back pain, could be directly linked to depression.?? An earlier study found that people with depression are 60% more likely to have back pain compared to people who aren’t depressed.?? Researchers are continuing to explore a connection between depression and pain, including theories related to chronic inflammation, which may also contribute to other physical symptoms of depression.???? Gastrointestinal Symptoms People with depression may have frequent stomach problems, such as nausea, bloating, diarrhea, or constipation.   One possible explanation for these symptoms involves a neurotransmitter in the brain and gut called serotonin. The brain chemical is linked to depression because it is believed to help regulate mood, but researchers also know that it also plays a role in maintaining digestive function.   Most of the bodys serotonin is produced and stored in the gut. Researchers are very interested in the “gut-brain” connection, which they hope could reveal how mental and digestive health influence one another.   In addition to serotonin, microbes found in the gut are being explored as potential contributors to everything from mood to immunityâ€"both of which have implications for depression.??   How Stress Can Make You Sick Immunity Stress can also make a person’s immune system work less optimally, meaning theyre more likely to get sick. When someone with a weakened immune system does get sick, it may take longer for them to get better.?? Some infections, like the common cold, are generally not serious. However, a weak immune system puts a person at risk for developing complications from an infection or contracting an infection that is harder to treat.??   The relationship between immune function and depression is still being researched. Some studies have hypothesized that chronic stress may cause an inflammatory response that can change how mood-regulating chemicals in the brain work.  ?? Sleep Problems When doctors and mental health professionals are considering a diagnosis of depression, sleep disorders are among the “core” symptoms they look for.   People who are depressed often have trouble sleeping. Problems may range from struggling to fall or stay asleep, being unable to get restful sleep, or sleeping too much. The relationship between depression and sleep goes both ways, as having trouble sleeping for any reason (such as a medical condition like sleep apnea) increases a person’s risk for depression.??   Some research has suggested that disturbances in circadian rhythm (which can interrupt sleep) may contribute to depression. Understanding and even learning how to alter the sleep-wake cycle is one avenue researchers are exploring as they search for new ways to treat depression.??   Coping With Poor Sleep and Depression Fatigue People who are depressed often feel that no matter how much they sleep, they never feel rested. They may have a hard time getting out of bed in the morning or struggle to perform activities of daily living, such as bathing or doing household chores.   Although having low energy can certainly be related to poor sleep, research has indicated that the relationship between depression and fatigue is more complex.??   Fatigue is not only one of the most common physical effects of depression but tends to be one of the more challenging to treat. One study from 2010 found that even after starting an antidepressant, fatigue persisted in around 80% of people with major depression.?? Depression and fatigue may become part of a cycle where ongoing low energy and decreased motivation worsen depression.?? Therefore, adequately addressing fatigue is a crucial part of creating an effective treatment plan for someone diagnosed with depression.   Psychomotor Symptoms The term “psychomotor” refers to symptoms that make a person feel as though they are thinking and/or moving at a different pace than usual.??   For example, some people with depression perceive their thoughts as sluggish and feel like their movements seem heavy. Others experience symptoms at the opposite end of the spectrum. They may say that they “can’t sit still,” or feel fidgety, restless, and agitated. Mentally, they may experience anxious or even intrusive thoughts.?? To some extent, psychomotor symptoms become more common as someone gets older. However, while depression in the elderly is also common, it is not a normal part of aging.?? For this reason, doctors and mental health professionals need to also consider the possibility that psychomotor changes may be a sign of depression rather than just a part of aging. How Aging Affects Your Health High Blood Pressure People who are depressed may be under stress often or for a long period of time. While it’s not the only cause, chronic stress has been known to contribute to high blood pressure (hypertension).?? Chronic stress, in particular, has been linked to elevated blood pressure. In turn, hypertension increase a person’s risk of cardiovascular disease, which includes heart attacks and strokes.?? Based on the growing body of evidence supporting this relationship, many researchers consider depression a risk factor for cardiovascular disease.??   Appetite and Weight Changes Depression in and of itself can make someone feel like eating more or less than they typically do. People who are depressed may report they have lost weight without trying or have gained weight without being sure of the reason why.   One factor that may contribute to weight gain is “emotional eating” which refers to a person using food to self-medicate feelings of depression.?? These behaviors can lead to weight gain over time. If someone is overweight or obese, changes in self-image, associated health problems, and weight stigma can also contribute to (or worsen) depression.??   The relationship between weight and depression may depend on more than how much someone weighs or their body mass index (BMI).   For example, a 2019 study proposed a specific link between higher amounts of body fat mass and depression (as the researchers did not find a link between depression and non-fat body mass).?? How to Stop Stress Eating Depression can also cause someone to lose weight.?? Loss of appetite, low energy and motivation that makes preparing meals difficult, bowel symptoms, and other factors may cause weight loss in someone who is depressed.   People who have eating disorders, such as anorexia nervosa, often also have depression or another mental illness.?? Weight loss in eating disorders can be extreme and may cause a host of physical symptoms.?? Several studies have suggested that malnutrition from inadequate food intake may worsen depression, though additional research is needed to support the theory.?? People who do not get enough eat for other reasons, such as those living in poverty, patients with cancer,?? and the elderly, are also at risk for depression related to malnutrition.?? Changes in appetite and accompanying weight loss or gain can also be a side effect of antidepressant medications.   Medication Side Effects Both prescription and over-the-counter (OTC) medications can come with side effects. While they are usually mild and get better as the body adjusts to the drug, others may be severe and persistent.??   Medications used to treat depression may have side effects, many of which are physical. A few examples of common side effects of antidepressants include:?? FatigueNauseaInsomniaDizzinessDry mouthBlurred visionDifficulty focusing or concentratingAppetite changes, weight gain/lossSexual dysfunction (trouble maintaining an erection, pain with intercourse, inability to orgasm) If medication side effects are too difficult to cope with, a person is less likely to continue taking it. For someone who takes medication to manage depression, side effects from antidepressants can be a barrier to treatment. The mental and emotional side effects of antidepressants can be serious and may indicate a medication is not the right treatment for you. If you experience worsening feelings of anxiety and depression and/or thoughts of suicide after starting an antidepressant, seek immediate medical care. Negative Effects of Antidepressants Coping When you go to your doctor with a physical complaint, they may not initially ask you about emotional symptoms. However, they won’t be able to accurately diagnose depression without it. Before you can begin to deal with the physical effects of depression, you need an accurate diagnosis. If you have depression symptoms such as persistent sadness, and low mood or loss of interest in doing things that you used to enjoy, make sure you mention these feelings to your doctor.??   Your doctor also needs this information to help them decide on the most effective way to treat depression, so it’s important you let them know about the emotional, mental, and physical symptoms you are having.   The Best Online Help Resources for Depression

Sunday, May 24, 2020

The Reality Of Television Entertainment - 1572 Words

Reality T.V. is defined as a genre of television entertainment that portrays real-life situations that serves to entertain rather than inform. One of the first reality T.V. shows to air was the Dutch, series Nummer 28, in which 7 students were put together in one house and their everyday interactions between each other were documented. A few years later, shows such as Survivor and Big Brother swept the nation and the radical new idea of Reality T.V. became the next big thing. During its infancy, Reality T.V. served only 2 purposes; to entertain and make money. As the years went by and popularity for the genre grew, television stations saw the opportunity to make an exponentially larger amount of money. In order to do this, they had to†¦show more content†¦Despite all of the publicity that the controversy sparked, the viewership didn’t reach their expectations. However, at the end of the first episode they showed a preview of the next upcoming episode in which one memb er of the cast was punched in the face while drinking at one of the bar’s. This caused even more controversy, which in turn, increased the viewership of the next episode by almost 50%. This comes to show that people become exponentially more engaged in a show when there is more fighting and just drama in general. This then poses the question of whether or not we as a society actually approve of this behavior and maybe even consider it an everyday reality. America’s Next Top Model (ANTM) also falls under the category of extremely controversial shows that yet still seem to be equally as popular. The show follows the same general format of the hit series American Idol and Americas got talent. Many women who seek to become models compete on this show in order to claim the title of â€Å"Americas Next Top Model† and jumpstart their careers in the modeling industry. The contestants live together under the same roof similar to shows like Jersey Shore and The Real World. The house has almost no doors so that cameras can capture almost every moment of the lives of the contestants. Each episode, the contestants would go through a photo shoot, and some sort of challenge. At the end of the week the models would beShow MoreRelatedThe Reality Of Reality Television927 Words   |  4 PagesBehind the Reality of Reality TV There are many different opinions when the subject of reality television is discussed. Although reality television shows are thought to be negative they really are just mindless entertainment. Many can argue that these shows are misleading and disturbing. On the other side of this, people merely use these shows for entertainment and allow people to forget about stress in their lives. The cause of these different opinions is a result of different age, gender, religionRead MoreThe Cultural Phenomenon Of Reality Television1741 Words   |  7 PagesThe cultural phenomenon ‘Reality Television (TV)’ has become an increasingly popular genre of television since its paroxysm onto the airwaves in 1945. The term ‘Reality Television’ can be defined as the genre of entertainment that documents the lives of ‘ordinary’ individuals through the exhibition of allegedly unscripted real-life scenarios, despite inquisitive inquiries disclosing Reality TV to entail facets of script. The primary objective of Reality TV is purely to entertain the audience. ThisRead MoreThe Reality Of Reality Television1511 Words   |  7 PagesReality TV is defined as television programs in which real people are continuously filmed, designed to be entertaining rather than informative.(Dictionary) As we all know, in today s world we are presented with numerous Reality TV Show such as Keeping up With the Kardashians, Basket wives and The Real Housewives of Miami. These shows give a false message to their viewers of what is reality and what is purely entertainment. Many reality programs create an artificial environment for the show thatRead MoreThe Concept of Mimesis in Platos Allegory of the Cave1160 Words   |  5 Pagesrepresentation of reality. The concept of mimesis extends to art, media, and other texts. Mimesis also creates a sense of false reality, as often the art appears and is can be taken as real as the real world. In Plato’s Allegory of the Cave, the concept of mimesis is explained and through analysis of the novel and several other pieces of work can the implications and effects of mimesis be grasped. In The Allegory of the Cave, Plato’s concept that art is a representation of reality can be seen. EvenRead MoreEssay about Media: Making Society Go Downward1172 Words   |  5 PagesIt seems as if it doesn’t take much to amuse us now days. It is apparent that entertainment, specifically television, has changed drastically. All three of the articles discussed the change of television through the years. They all had interesting views and debated well. The article that I chose to discuss is â€Å"Reality television: Oxymoron† by George F. Will. â€Å"America is becoming increasingly desensitized. Entertainment seeking a mass audience is ratcheting up the violence, sexuality, and degradationRead MoreThe Entertainment Industry Essay1623 Words   |  7 Pagesin this case the puppeteers are the entertainment industry. Our choices of entertainment determine who we are to an extent. It is more of how we act on the influences we see in entertainment. We all love juicy drama and scandals because it adds suspense in our lives. We like seeing who wore it best when you open up a magazine just because it gives us something to do on our spare time. What makes us mold our behavior and thinking when it comes to entertainment is how you stay true to yourself andRead MoreThe Medias Dumber Democracy Essay1557 Words   |  7 PagesFor the average American there is no escape from mass media. It can be found within our news papers, movies, television and internet, which account for most of our news and entertainment source. In Michael Parentis book, Make Believe Media, the Politics of Entertainment, Parenti attests that this mass media clouds our societys perception of reality by propagating prefabricated images that create and validate a superficial ideological world. Unfortunately, people are denied the opportunity toRead MoreThe Reality Television Is Good For Us?970 Words   |  4 Pagesincrease, more televisions are being produced over time, which mea ns networks and media producers are more active in finding ways to captivate the attention of their viewers such as the production of reality TV. With the existence of reality TV, people continue to question and discuss how influential and real actually it is. In James Poniewozik’s article â€Å"Why Reality TV Is Good for Us?†, he demonstrates how reality TV has evolved to become one of the most popular genres on television today, while inRead MoreThe Negative Effects Of Reality Television1462 Words   |  6 PagesReality television shows are meant to portray the essence of reality. These shows are created to show the audiences about all the different life situations that they can relate to with their own lives. Thus, reality should be the main component of these shows, however, that is not always the case. Reality shows are staged productions that are affecting society in many ways. The primary component that distinguishes reality-based programs from similar forms o f entertainment including traditionalRead MoreEssay on Reality Television Shows1317 Words   |  6 Pagespeople in the entertainment industry and more recently related to those figures, involved in Reality TV. There is no exact definition of Reality Television and people also have different opinions of what it is. But it tends be a combination of genres such as: documentary, drama and many other genre’s depending on the type show. It can also be described as ‘ a hybrid of non-fiction and entertainment elements’. Charlie Parsons, creator of the television show, Survivor defines reality TV as ‘Shows

Wednesday, May 6, 2020

Gel Electrophoresis Free Essays

Laura Gallagher Partner: Rob Einersen Biology Period D Mr. Alvarez 15 February 2013 Gel Electrophoresis Introduction: Agarose Gel Electrophoresis is a process in which the process of determining whether a strand of DNA is either positively or negatively charged. The container in which the gel is stored has a negative and positive side; whichever side the DNA molecules go to means the DNA is charged the opposite way. We will write a custom essay sample on Gel Electrophoresis or any similar topic only for you Order Now (Ware, Lunte, Gardiner)For example if a DNA molecule goes to the negative side that means that the DNA is positively charged and vice versa. The agarose gel is composed of a fine powder substance, water and a buffer solution. The solution must be boiled to its boiling point then you have to pour the solution into a casting mold there also needs to be a comb that leaves six holds in the mold. It must be left in the casting mold for about a half an hour for the gel to solidify. Electrophoresis has a few different uses such as establishing the size of a strand or molecule of DNA or RNA. (Bowen) It can also be used to find out family members or criminals or tests of that manner. This is all possible because of the DNA’s charge and the charge of the molds. Although if a DNA molecule is too big it is not going to be able travel fast through the so it is better for the experiment if the DNA molecules are small. To get the DNA small restriction enzymes are used. (Roberts) Restriction enzymes cut specific DNA molecules in half which helps with the travel through the gel. Before the electrophoresis machine was developed people used to use gravity to separate DNADNA molecules are going to be negative and smaller molecules are going to move farther than the larger molecules. The purpose of this lab is to learn how to create an agarose gel and properly load a well in an agarose gel. The purpose is also to learning how to use electrophoresis equipment and how to analyze the results of DNA electrophoresis. Methods and Materials: Start off, by gathering all of the necessary materials for the beginning which is 1. 2 mL of gel buffer in one graduated cylinder, in a separate graduated cylinder58. 8 mL of water and 0. 48 g of agarose powder. Next take an Erlenmeyer flask and mix all three of the substances, place the flask on a hot plate and keep swooshing the mixture in the flask. Repeat that step until the liquid in the hot plate becomes clear, make sure that the solution does not boil. Let the solution sit until it is lukewarm. Now, the molding tray should be prepared by taping off the sides with painters tape so no liquid can escape. Place the comb in the designated slot in the molding tray and pour the agarose solution into the mold tray. Now, take a graduated cylinder and pour in 8 mL of the buffer solution and 400 mL of water, then, pour it into the gel box. After the gel solidifies, with extreme caution, remove the painters tape and comb. Next, take the mold tray and place it on the table; now, take six disposable pipettes and the colored dye from you teacher and fill each pipette with a different color. After each pipette has a different color, empty the pipette not too far in or too close to the surface of each well. Next, place the mold tray in the gel box, close the lid, and plug it in for about a half an hour. After the half an hour is up, take a couple pictures of the mold tray and the results that you saw. Results: Figure 1 Figure 2 As you see in figure 1, the dye pigments have been placed in each well and it is not perfect some of the dye have gotten out and leaked out on the top of the gel. That is okay though because the experiment was still a success because the dye pigments did move with the DNA molecules as you can see in figure 2. The dye pigments in all of the wells except for the well at the very top, all moved towards the positive side of the tray. The well at the very top contained positively charged DNA so that DNA started to move towards the negative side of the tray. Discussion: For the most part, my hypothesis was correct, I was correct about the smaller particles moving further than the larger particles. I was correct and incorrect when I said that The DNA molecules are going to be negative. I as correct because five out of six were negative, although there was one that was positive so it did not go in the same direction as the other five. DNA’s direction is only influenced by one factor, which is whether the DNA is negatively or positively charged. This directly affects why the DNA moved the positive pole because DNA is negative so due to attractio n it goes to the positive side of the pole. When a molecule is moving its rate of length and speed correlates with its size, if a molecule of DNA is large, it is going to be harder for it to move so it would be much easier for a small molecule of DNA to move across the gel. You can the molecules of DNA moving because they are dyed with the dye pigments. Electrophoresis causes the smaller DNA molecules to move further because it is easier for the positive charge to pull smaller pieces of DNA. Though, for this to happen, the power has to be turned on. Once the power is turned on it also turns on each end’s charge on each side of the tray so the DNA is attracted to that side of the tray. Most of the DNA the molecules carried a negative charge. A negative charge is carried because those molecules went towards the positive pole. Although those few molecules carried a positive charge so they went to the negative pole. The banding patterns in the gel are determined by the size of the DNA molecule. It can be interpreted as some of the DNA molecules weren’t broken down as small as others. Scientists use the number of nucleotides in one sample and it is compared to another blood sample. All of the similarities and differences add up. Also the sequences of the bases in a chain of DNA. In many murder investigations, DNA is used to find the culprit. Such as the case of James Anagnos, James was beaten and stabbed to death in 1977 in his bar. NBC) James was holding a strand of hair that belonged to his murderer. Three decades later they compared the DNA is the strand of hair to a man named Frank Wright, it was a match. It didn’t serve any justice though, because Wright died in 2002. This is similar to the case of Priscilla Ann Blevins. Priscilla’s remains were found off an interstate and they were stored in a facility and kept under the name â€Å"Jane Doe†. (Lohr) Blevins’ genetic information was entered into a computer and it matched up with â€Å"Jane Doe† and was later confirmed with dental records. DNA helped to resolve this 37 year old cold case just like it did for the 1993 murder of Alie Berrelez. Alie was a five year old girl who was sitting in her apartment complex eating pizza when she was kidnapped. (Curry) Alie’s remains were found four days later stashed next to a creek. Nick Stofer was the main suspect but they couldn’t arrest him because they didn’t have enough evidence against him. When this crime happened there was no such thing as DNA testing so there was no way they could prove it was him. In 2011, they compared DNA from Alie’s under to Nick Stofer and it was a match. Again Stofer died before he could stand trial, he died in 2001. Bibliography B. R. Ware,  Susan Lunte,  Kathleen Gardiner, 2012, â€Å"Electrophoresis,† in AccessScience,  ©McGraw-Hill Education, Retrieved from http://www. accessscience. com/content. aspx? searchStr=Electrophoresisid=226400 Bowen R. , 2000, â€Å"Agarose Gel Electrophoresis of DNA†, in Colostate, Retrieved from http://arbl. cvmbs. colostate. edu/hbooks/genetics/biotech/gels/agardna. html Richard Roberts, 2012, â€Å"Restriction enzyme,† in AccessScience,  ©McGraw-Hill Education, Retrieved from http://www. accessscience. com/content. aspx? earchStr=restriction+enzymesid=584150 2010, â€Å"Three Decade Old Murder Mystery Solved Using DNA† , in NBC California, retrieved from http://www. nbclosangeles. com/news/local/Three-Decade-Old-Murder-Mystery-Solved-Using-DNA-101944298. html Lohr D. , â€Å"After 37 Years, Priscilla Ann Blevins’ Disappearance Solved Using DNA†, Huff ington Post, Retrieved from http://www. huffingtonpost. com/2012/11/01/priscilla-ann-blevins_n_2059155. htmlCurry C. , 2011, â€Å"Cold Case of Murdered 5-Year-Old Alie Berrelez Solved†, ABC News, retrieved from http://abcnews. go. com/US/cold-case-year-murdered-1993-solved-dna/story? id=14510785 How to cite Gel Electrophoresis, Papers

Tuesday, May 5, 2020

Food Culture Lebanese Food Falafel

Question: Discuss about theFood Culturefor Lebanese Food Falafel. Answer: Introduction In this assignment the information about the Lebanese food Falafel in local Almond Bar Darlinghurst Sydney has been delivered by the researcher. The word cuisine has been derived from the Latin word coquere which means to cook. The style of cooking is can be characterized in various manner and techniques. The dishes that are prepared by using the ingredients and techniques refer cooking. It is normally related to a particular region or culture. In this assignment it has been discussed about a particular dish of Lebanese that is falafel and showing the emergence as a Middle East food in local Almond Bar Darlinghurst in Sydney (Diner, 2013). Here Lebanese food falafel has been chosen by the researcher to discuss its historical as well as the importance and popularity of it among the local and the foreigners (Abdullah, 2015). The researcher also delivered the information about the production rate and the consumption rate relating to the historical age. The gastronomy importance of the f ood that has been selected by the researcher in this context has been also discussed. And the most importantly the demand and the supply of the falafel dish and its popularity in the local and over the world has been also discussed in this report. Describe the Chosen Food in its Local Context Falafel is the name of a dish that is popular in the Middle East part of Egypt. Falafel is one of the Lebanese delicious dishes among various famous dishes that are made from the Fava bean and chickpeas or by both. It is the deep fried ball or patty that is considered as snacks. The falafel ball are used are mainly traditional dish of the Middle Eastern part and generally served pita. It is also used as staffing ingredients in between flatbread known as taboon. The falafel ball is served in local restaurant and bar in the Sydney as snack item. The falafel dish is famous dish of Lebanese though it is originated in the Egypt (Waines, 2016). In the local region and part of Sydney this dish very famous. The dish falafel ball or patty is prepared from the paste of chickpeas and fava bean which is mixed with onions and different type of herbs, spices and then it is deep fried. It is served with different sauce and salad and it is considered and popular among the people as a delicious tasty food. It is crispy and juicy as it is deep fried. It is as local street food and in local bar in Almond Bar Darlinghurst in Sydney. Therefore, as it is popular Lebanese dish the demand of the food in the bar and restaurant is high for it taste. History of the Food in Context to the Major Periods of Change or Globalization process According to various researches report the information that is provided by the researcher that still now there is controversy with the origin of Falafel. The dish falafel is eaten by an ethno-religious group in Egypt and is considered as Muslim. During the lent period this group of people intake this food instead meat. Therefore, it is considered as vegetarian dish. In the Middle East part the dish falafel is considered as a street food or fast food (Popkin, 2006). The researcher also intended to deliver information that falafel has been considered as popular dish for which the Mc Donalds has taken initiative for servings their menu as Mc falafel in several part of countries. In this modern period age the dish falafel is considered as Lebanese famous dish. Falafel has played an iconic role in the region of Israeli cooking and is represented as the national dish of the county. As falafel is completely vegetable based food its consider under the law and acts of Jewish dietary. During the age of 1970 the Lebanese dish falafel was only considered and found in the Middle-east and Jewish restaurant and bar. But now a day, the falafel dish has been popular delicious dish in the North America, Australia and various other countries in this world (Waines, 2016). As it is discussed above that falafel the Lebanese dish is completely prepared by the vegetables therefore it very popular and famous delicious among the Vegan or the people those are vegetarian. It is accepted as alternative dish by the vegetarian instead of meat or non vegetable food. It is also now in recent time sold in the market and health food stores. The falafel dish has been accepted as nutritious and protein food by the peoples and cooked in different variety. The falafel balls or patty are used in the in different types of recipe as an ingredients such as while making dish with spaghetti the falafel ball rue mixed with it for enhancing the quality and taste of the dish instead of meat balls. There are three major periods of change in the context of regional cuisine. These three changes occurred due to the affect of globalization processes (Cavalcanti, 2015). During the period 1400s to late 1800s the European mercantilism started, it was the first phase; the second phase was the migration during the period of 17th century followed to 20th century when peoples from different region of the world were migrating and settling in a different part which influenced and created a fusion of taste and foods (Hall and R., 2016). And the third phase was thee contemporary globalization which has increased the communication among the several part of the region in world. The transportation gap decreased in order to spread the knowledge of the food all over the world. Therefore, the dynamic change in the globalization has influenced the food habits of the many region people. Provide Rich Description to Reflect the Production and Consumption According to the above discussion the falafel dish is Lebanese dish which is made from the chickpeas and fava bean. According to various research studies the rate of production percentage of grown chickpeas is almost 80% globally. There are two types of chickpeas that are grown are desi and kabuli. In Australia 70 to 80% is the production of desi chick peas. In the north east part of Australia typical desi chickpeas are grown while kabuli chickpeas are grown in the part of south east part. In Australia the crop is grown in the winter season nab harvested in the month of October and January. In the year 1980 the first commercial chickpeas have been grown in Australia. In between the year 1990-91 and 2012-13 the production rate is 192000-817000 tonnes. The production rate has increased rapidly near about 40000tonnes according to the year 2005-06, the record delivers information the production rate high time was 2012-13 and the production was 377000tones (Pugliese et al. 2013). According to the production rate of chick peas in Australian market the researcher served information about the consumption. The Australian chick peas are exported to different region of the world such India, Bangladesh, south assai, etc. In the year 2011-2012 the production of chickpeas was 673400 tonnes and the exported rate was 581000 tonnes. The Australia has been considered as the world largest exporter of chickpeas in the global trade market (Jabeen and Katsioloudes, 2013). In average the exported chickpeas of Australia are 36% in an annual accounting rate. In the year 2012 the production rate of Australian chickpeas decline to 11.3 tonnes which 11.6 tonnes during the year 2011. The production and consumption of chickpeas in world trade market is increasing its volume rapidly. Therefore, it is relevant that the production rate of the chickpeas in Australia is experiencing a rapid growth which is enhancing the economic and financial aspect of the globe trade market (Waines, 2016 ). There are many foreign countries that are collaborating with the Australian exporter for the exporting the chickpeas and also to increase the financial position of the particular region. Gastronomic Research The falafel ball or patty is usually found as the nation food and famous delicious food of the Middle East part of the world. But in the near future it spread all over the world (Articles, 2016). The Australia is getting benefited by the production of the chick peas which is the main ingredients of the falafel dish (Industry.gov.au. 2016).The dish falafel is accepted by the local people in Australian and the Almond Bar in Sydney is getting benefited by the serving the dish to the customers. The dish is very delicious and tasty for which the demand for the food in this restaurant is very high. The cooking style of the dish is as old as the ancient time so the taste and the flavour is maintained as authentically (Jabeen and Katsioloudes, 2013). In the Sydney and other part of Australian the licensee dish is also considered as the delicious street food. Conclusion Keeping in mind the various points that has been discussed above in this assessment, we can conclude that there are different cuisines of several regions and they are accepted as a part of nationality of their region. The Lebanese cuisine of falafel is the one of the oldest and is very popular dish in the various part of the world. It has also been accepted as protein and nutritious dietary food by the peoples. Therefore the falafel dish is increasing the financial status of the local Almond Bar Darlinghurst in Sydney as the demand from the customer is high. References Abdullah, T. (2015). Reduction of Oil Uptake in Deep Fat Fried Falafel.JNHFE, 2(4). Articles, M. (2016).Most Downloaded International Journal of Gastronomy and Food Science Articles - Elsevier. [online] Journals.elsevier.com. Available at: https://www.journals.elsevier.com/international-journal-of-gastronomy-and-food-science/most-downloaded-articles/ [Accessed 13 Oct. 2016]. Cavalcanti, J. (2015). Globalization of Food and Labor: Challenges for Sociology.Sociologies in Dialogue, 1(1). Diner, H. (2013). Beyond hummus and falafel: social and political aspects of Palestinian food in Israel.Ethnic and Racial Studies, 37(5), pp.882-884. Hall, M. and R., M. (2016).We are what we eat: food, tourism and globalization, [online] 2. Available at: https://file:///C:/Users/User/Downloads/1017728_1976598932_Reading2HallMitchellFoodGlobal-2.pdf [Accessed 13 Oct. 2016]. Industry.gov.au. (2016).Department of Industry, Innovation and Science. [online] Available at: https://industry.gov.au/ [Accessed 14 Oct. 2016]. Jabeen, F. and Katsioloudes, M. (2013). Just Falafel: a success story of an international expansion.Emerald Emerging Markets Case Studies, 3(2), pp.1-12. Popkin, B. (2006). Technology, transport, globalization and the nutrition transition food policy.Food Policy, 31(6), pp.554-569. Pugliese, P., Zanasi, C., Atallah, O. and Cosimo, R. (2013). Investigating the interaction between organic and local foods in the Mediterranean: The Lebanese organic consumers perspective.Food Policy, 39, pp.1-12. Waines, D. (2016). Falafel Nation: Cuisine and the Making of National Identity in Israel.Global Food History, 2(2), pp.214-216. Zelenskaya, E. (2015). Gastronomic Component in Tourism industry.Vestnik of Northern (Arctic) Federal University. Series "Humanitarian and Social Sciences", (3),

Monday, March 30, 2020

5 Traits of People Who Always Get Promoted at Work

5 Traits of People Who Always Get Promoted at Work Ever feel like you’re doing all the right things, but watching everyone around you advance while you’re still stuck spinning your wheels? Here are 5 things that successful people- you know, the ones getting all of those promotions every year- seem to have in common.1. They Have a StrategyRather than continuing to apply blindly up the ladder, highly successful (and highly promoted) people tend toward a more strategic approach. They choose jobs not based on simply getting to the next rung up, but on their particular strengths. And they have their next move already in mind. They figure out what their next job should be before applying to a new one. That way they’re always thinking about the skills and experiences they should be building now to move seamlessly towards their next position.2. They Say NoYou may think that you need to say â€Å"yes† to every proposed project in order to get ahead, but that’s not true. Truly successful people (even Warren B uffett) know that picking their projects and their battles- and prioritizing what they need to do to end up where they need to be- is the better strategy. They’re ruthless and discriminating in their choices.3. They Know How to Handle The BossSuccessful people realize their bosses hold the key to their advancement. If a boss is getting in the way, they find a way around it. They work their bosses, using â€Å"we† language and getting involved in what matters most to the person in charge of their next career steps. They challenge their bosses and gain their respect. Consequently, their bosses know when to promote them.4. They Keep Proof of Their SuccessesSuccessful professionals know they need hardcore proof that they are capable for their next job. They’re always strategizing how to work on projects that will impress their next boss as much as their current one. They don’t rest on their laurels or pursue extraneous education. They just build up a laundry list of proof that shows they are ready to take things to the next level.5. They Make an ImpressionThe most successful people understand that, in order to get anywhere in office life, they have to build influence. This doesn’t mean backstabbing or politicking. It just means: comporting themselves with integrity, honesty, and professionalism. They build relationships with the people and institutions that can make a lasting difference in their careers.

Saturday, March 7, 2020

Richard Cory Essay

Richard Cory Essay The narrators in Edwin Arlington Robinsons poem, Richard Cory, are a few people who are standing near Cory as he walks down the street. They are going about their business when Richard Cory walks within visual range and is immediately discussed by the narrators. The town in which the story takes place in is essentially small. This sort of scenario would never take place in a larger city simply because there would be several people like Richard Cory, not just one. The people describe Cory as a very important man who is above anything petty, nearly regal. They find Cory to be everything they are not, and everything they desire to be. Richard Cory is a marvelous man who seems to be too good to be true. The first two lines of the poem suggest Richard Corys separation from the ordinary folk who are telling the story. Richard Corys presence on the street demands attention as soon as he is noticed. Just by looking at him, a person can tell that he is above everything else around him. The people describe themselves as just people on the pavement (591) as though Richard Cory is using some other means of transportation other than walking. Cory glittered when he walked (591) which looked to them as if he wasnt walking at all, just merely gliding to his destination while they view themselves as trudging up and down the same pavement on the way to their meaningless jobs. The next two lines tell what it is in his natural appearance that sets him off from everyone else around him. Cory is described as quietly arrayed, always human (591) which really makes him different from most people because he is a simple man who only speaks with meaning. A large majority of people speak, it seems, simply because they desire to hear the sound of their voice or they have nothing else to say. Richard Cory is obviously not one of these people. Whenever Richard Cory spoke, he did it for a purpose, or he didnt speak. Consequently, people respected him and it shows in the way the townspeople describe him and behave when they are in his presence. Chances are good that Cory didnt have many friends in this small community because most of the townsfolk were far too in awe of him to be his friend. There was a sense of Corys eventual downfall during these first three stanzas because everything Cory did, seemed to be too good. There is no possible way a normal human could carry himself so perfectly that it would draw the uninterrupted attention of everyone around him. The people telling the story acted as if an alarm had gone off and their idol was passing them by as soon as he was noticed. The following two lines in Robinsons poem mention Corys demeanor which elevates him even more over his fellow citizens. Cory apparently resembles a man who has no vanity and it appears that he does not desire to be in the spotlight of the town because he is very quiet, almost unsure of whether he deserves such recognition. Cory obviously knows that he is something special, yet he does not desire to be elevated to that level. Cory is also described more completely in the the third line of the third stanza as the people think that he was everything, To make us wish that we were in his place. (591) This says quite a bit for the man that Richard Cory was. It is very difficult to find a man so perfect, that people standing on the street observing him do not mention a single flaw. This would be especially true in Corys situation living in a small town where one would be almost certain to have one minor flaw worth describing. He is obviously a very humble man, almost too good to be true. The third stanza further describes the type of man Cory is and why the people who reside in his town think so highly of him. Cory is: richer than a king and admirably schooled in every grace. (591) The people want to be in his place. They think that he has everything, that nothing more would ever possibly be obtained from his wonderful life. Then, a single bullet shook the town and ruined the mindsets of the townspeople forever. Their superman, who never did a single thing wrong, had done the unthinkable. The eventual suicide which takes place at the end of the poem in the fourth stanza is not, or should not be, a surprise. The eventual demise of Corys psyche was expected at the end of the poem, he just couldnt be as perfect as what was described. There had to be something wrong. The townspeople simply assume that what he has going for him in life, would make anyone happy. People are not always what they seem. An extremely wealthy man who was admired and envied by those who knew him little and consider themselves less fortunate, commits suicide. As soon as the last two lines are read, And Richard Cory, one calm summer night, Went home and put a bullet through his head, (591) the people telling the story are immediately elevated. The entire poem up until that point their description of Richard Corys great life, and how rotten their lives had become. After the smoke clears from the barrel, those peoples lives dont seem so bad. Richard Corys entire life seemed entirely too good to be tru e, and it was. You can order a custom essay, term paper, research paper, thesis or dissertation on Richard Cory topics at our professional custom essay writing service which provides students with custom papers written by highly qualified academic writers. High quality and no plagiarism guarantee! Get professional essay writing help at an affordable cost.

Thursday, February 20, 2020

Week 2 project Essay Example | Topics and Well Written Essays - 750 words

Week 2 project - Essay Example Systematic Strategies: for this lesson, the value added approach will be most efficient. This is a blend between the emergent literally approach and the explicit systematic instruction. In emergent literally approach, the child learns primarily from environmental stimuli for instance a print rich classroom. In explicit systematic instruction, the student is deliberately exposed procedures that enable them to acquire knowledge, for instance, the teacher can do a picture walk of the book while introducing key concepts and vocabulary. Closure: at this point, the teacher does an in-class evaluation to determine the success of the instructions thus far. The students group themselves depending on whether their names start with a vowel or end with a vowel. Extended Follow-up Activities: the teacher will later divide the class into unbiased groups where the students will place into different colored baskets sequencing cards depending on whether the word on the card starts with a vowel or ends with a vowel or both. Placing the students in groups makes it easy for ELL students to get help from native English speaking students in the given tasks. The teacher should ensure that the group is intellectually heterogeneous so that the students with a higher ability can help the other challenged students such as those with autism. There is a lot to learn about phonemes and this lesson is just but an introduction. While the chosen text is not custom made to fit the needs of a teacher intending to teach vowel phonemes it is an exciting read for the children and this is what any instructor need to capture the students

Tuesday, February 4, 2020

Who is right, Globalization sceptics or Globalization radicals Essay

Who is right, Globalization sceptics or Globalization radicals - Essay Example Globalization is most commonly defined as the emergence of a country’s political and socioeconomic culture to the point of becoming significant for people in other parts of the world. In this analysis of the global media’s role in cultural globalization, focus will be on the role of the global media since the beginning of the wired electronic stage up until the present day. with the proliferation of digital technologies that allow for instantaneous two-communication on a global scale. Although it is argued that cultures have interacted and therefore cultural globalization has taken place since the beginning of human history, it is the technology of instant communication that truly forged a new frontier for cultural interaction and cultural globalization. The role the global media has had on cultural globalization has steadily increased and in recent years we have seen a paradigm shift in the way global media is managed. This new shift has changed the tradition top-down role of the media, dominated by governments and corporations and placed more power back into the hands of individual citizens allowing for a bottom-up approach to media. This ‘new media’ is given life by the easily-accessible, ubiquitous world of the Internet. As Andrew L. Shapiro (1999) argues that the "emergence of new, digital technologies signals a potentially radical shift of who is in control of information, experience and resources", the natural effect as Internet becomes more user-friendly and more available globally will be apparent in all factions of life. To fully understand the role that global media has had on culture we must first understand how media and communication has evolved. In her book The Media and Globalization, Tehri Rantanen explains the evolution media and communication through her identification of six stages of media and communication throughout human history. According to her, the stages of development are as follows: Oral Communication, Sc ript, Printed, Wired Electronic, Wireless Electronic, and Digital Communications. Globalization truly began with the use of newspapers and pamphlets. Beginning with newspapers and pamphlets drawn up by the printing press and typewriter innovations, the media sent word of new events, new ideas and calls for aid to constituents throughout their respective countries. The next technological innovation was the telegraph, which gave people across large stretches of land the ability to communicate instantly. This brought about a complete transformation in terms of global communication. For the first time communication across distances takes place at an immediate level. Next came the invention of the telephone, which broadened the range of media influence even further than the telegraph. Finally, in the twentieth century, the technology revolution that swept the nation brought phones, cell phones, and internet into the homes of average citizens. The ease of access to the latest means of com munication helped to bring more people into the know. With convenience as simple as the click of a button, millions of people had access to the information super-highway known as the Internet. This was the greatest shift of power to the common people and provided the greatest source of bottom-top influence in media coverage. It was Rantanen’s six stages of progress in the area of media and communications that resulted in expansion of ideas and Theories on cultural globalization can be divided into one of three ideologies on the subject. The first ideology subscribes to the view that the world has historically been dominated by many cultures and as history has progressed we have seen the world being dominated by fewer and fewer cultures. This view on cultural globa

Monday, January 27, 2020

Project Construction Management Plan

Project Construction Management Plan Dear VU Pty. Ltd., RE: Construction Management Services I refer to your advertisement regarding the delivery of construction management services, as tendered online on 8th March 2017 and thus desire to express our interest in executing the expected objectives of the project. Best builders and management services had been established in the year 2005 and for the past 12 years, we have been basically engaged in managing and delivering projects. Our familiarity with your preferences and objectives is totally unparalleled thus making Best builders and management services team an immediate asset to the VU Development complex project. The experience, expertise and competency of Best builders and management services will indefinitely ensure a successful project termination which will undoubtedly be executed within the prescribed budget and time period. Below mentioned are our prime strengths that perfectly favor your proposed project: Sound knowledge and strong track record of planning, initiating and executing projects within the prescribed budget and time Diverse experience in the development of high rise buildings The same project team has been working on similar kind of projects since the establishment of Best builders and management services Team coordination and mutual understanding of individual roles and responsibilities in delivering a successful project We as a team are pretty confident that the quality of our experienced professional staff will indefinitely lead to VU development complex project a success. And hence, we all are excited about the opportunity to work with your organization for the execution of this project. I thus look forward to discuss this with you further. Yours sincerely, Glenn Maxwell Project Director Best Builders and management services 1. Introduction of our firm Best Builders management services is privately owned professional firm providing design, construction and management services. The firm was established in 2002 in Melbourne CBD with a view to take after the most elevated proficient norms. Regardless of whether a venture is expansive or little the experts at BBMS work with the steadiness and responsibility to fulfill customer needs with the mix of involvement, expert aptitudes and the innovative use of ideas. Our operation started in 2005 with the motivation behind giving assortment of services on request of its first significant client. We have been included in outline and development of numerous medium ascend and elevated structures in Melbourne. With more than 25 profoundly devoted lasting staffs and different partners give an incorporated way to deal with multidisciplinary designing and construction projects. 1.1 Capability BBMS has a reputation of over 12 years in the field of building design, construction and management services for local and worldwide projects. We have offices and extensive building assets and experience to give point by point designing outline, development and consultancy administrations for compositional, basic, electrical, mechanical and sterile designing plan. Our dedication and diligent work to rehearse imaginative strategies has helped BBMS to set new guidelines and values. We have highly qualified groups of designers, engineers, construction teams, project and risk managers. At BBMS the hard-working attitude is alive. The experts drew in here are completely devoted to give the absolute best yield at least conceivable cost. Best builders and management services has undertaken many large scale and challenging projects in the past years which gives us the confidence to undertake your proposed project. Relevant services, Best builders and management services has been involved with: 1.2 Past successful projects Assignment name: Construction of 35 Spring street Country: Australia Location: Melbourne Address: 35 Springs Street Melbourne VIC 3000 Professional Staff Provided: Architects, Structural Engineers, Civil Engineers, Electrical Engineers, Sanitary Engineers and HVAC Engineers Number of staff: 17 Client: Colliers International Start Date: March 2014 Finish Date: February 2017 Duration: 35 months Name of Senior Staff: Romil Team Leader / Civil engineer, Construction manager (28 years industry experience) Shreysha Head of Architecture (25 years industry experience) Vani Sanitary Coordinator (23 years industry experience) Simar HVAC Designer (20 years industry experience) Estefania Senior Structural Engineer, Construction manager (24 years industry experience) Jack Senior Electrical Engineer (20 years industry experience) Description of Project: The project is the construction of the 35 Spring street apartment building. The Complex is 45 stories high (166m), with a construction budget of $350,000,000 with a 35 month build time Assignment name: The construction of Vision Apartments Country: Australia Location: Melbourne Address: 500 Elizabeth street Melbourne VIC 3000 Professional Staff Provided: Architects, Structural Engineers, Civil Engineers, Electrical Engineers, Sanitary Engineers and HVAC Engineers Number of staff: 25 Client: Visions Apartments Start Date: September 2010 Finish Date: December 2013 Duration: 39 Months Name of Senior Staff: Romil Team Leader / Civil engineer, Construction manager (28 years industry experience) Shreysha Head of Architecture (25 years industry experience) Vani Sanitary Coordinator (23 years industry experience) Simar HVAC Designer (20 years industry experience) Estefania Senior Structural Engineer, Construction manager (24 years industry experience) Jack Senior Electrical Engineer (20 years industry experience) Description of Project: The project is the construction of the Visions Apartments complex in Melbourne. The structure is 69 stories high (223m) and has a construction budget of $500,000,000 with a construction time of 39 months Assignment name: Construction of Optus Centre Melbourne Country: Australia Location: Melbourne Address:367 Collins street Melbourne VIC 3000 Professional Staff Provided:Structural Engineers, Civil Engineers, Electrical Engineers, Sanitary Engineers and HVAC Engineers Number of staff: 14 Client: Optus Start Date: April 2011 Finish Date:September 2013 Duration: 30 Months Name of Senior Staff: Romil Team Leader / Civil engineer, Construction manager (28 years industry experience) Shreysha Head of Architecture (25 years industry experience) Vani Sanitary Coordinator (23 years industry experience) Simar HVAC Designer (20 years industry experience) Estefania Senior Structural Engineer, Construction manager (24 years industry experience) Jack Senior Electrical Engineer (20 years industry experience) Description of Project: This project consists of the construction of the Optus centre in Melbourne. The structure is 34 stories and has a budget of $300,000,000 with a construction time of 30 months. Assignment name: Construction of The International Tower 1, NSW, Sydney Country: Australia Location: New South Wales Address: 200, Barangaroo Avenue, Sydney NSW 200 Professional Staff Provided: Architects, Structural Engineers, Civil Engineers, Electrical Engineers, Sanitary Engineers and HVAC Engineers Number of staff: 13 Client: ITS development Start Date: 2016 Finish Date: 2012 Duration: 40 months Name of Senior Staff: Romil Team Leader / Civil engineer, Construction manager (28 years industry experience) Shreysha Head of Architecture (25 years industry experience) Vani Sanitary Coordinator (23 years industry experience) Simar HVAC Designer (20 years industry experience) Estefania Senior Structural Engineer, Construction manager (24 years industry experience) Jack Senior Electrical Engineer (20 years industry experience) Description of Project: The project is the construction of the International Tower 01 office and residential building. The Complex is 49 stories high (712f), with a construction budget of $49,000,000 with a 40 month build time Assignment name: Construction of Freshwater place North Melbourne Country: Australia Location: Melbourne Address:1 Queens Bridge Square Melbourne VIC 3000 Professional Staff Provided: Structural Engineers, Civil Engineers, Electrical Engineers, Sanitary Engineers and HVAC Engineers Number of staff: 16 Client: Freshwater Place apartments Start Date: 2002 Finish Date: 2005 Duration: 36 Months Name of Senior Staff: Romil Team Leader / Civil engineer, Construction manager (28 years industry experience) Shreysha Head of Architecture (25 years industry experience) Vani Sanitary Coordinator (23 years industry experience) Simar HVAC Designer (20 years industry experience) Estefania Senior Structural Engineer, Construction manager (24 years industry experience) Jack Senior Electrical Engineer (20 years industry experience) Description of Project: This project consists of the construction of the Freshwater Place apartments in North Melbourne. The structure is 63 (673f) stories and has a budget of $295,000,000 with a construction time of 38 months. 1.3 Project objectives Deliver a successful and profitable project Prepare complete design for the proposed construction work Prepare cost estimate and review the viability and feasibility of these works in terms of cost, time and quality Carry out complete construction supervision during construction stage Ensure that the work is carried out in a timely manner Ensure that the project is implemented in accordance with the conditions of the contract Ensure that the cost of construction is controlled without exceeding the allocated budget Prepare monthly reports regarding the progress of the works and the conditions of site, investigate the obstacles and recommend practical remedies. 2. Project description: The proposed VU development complex is to be constructed in the CBD area of Melbourne. The site is located at 364 and 372 Lt Lonsdale St. Currently, both sites (364 and 372 Lt Lonsdale St) are occupied with single and double storied vacant buildings made up of bricks. The site of the proposed building is bounded by roads and properties on four sides. A road runs between existing site marking the boundary for 364 and 372 Lt Lonsdale St on the eastern and western side respectively. The shape of the site is regular and the area is about approx. 1935 m2 including the dividing roads. 32 storied complex has been proposed on the site for office use. The conceptual design consists of 4 basements for parking and numbers of plant rooms required for the complex. Ground floor is designed for retail purpose. The street level floors will be fully landscaped and will have limited area of retail and entertainment areas. The cost of the building is estimated to be around $120 million including financial charges and cost escalation. The total development period is 30 months including three phases (design, permits and construction). ORGANIZATION STRUCTURE MANAGEMENT TECHNIQUES TO BE ADOPTED WHILE EXECUTION Construction management plan Construction supervision and management aims at the accomplishment of the construction as per the contract agreement. Construction work can be imagined to be having two parts, namely manpower and material mobilization It basically consists in the provision of a competent team of supervisors who can for see the requirement of a particular quantity of the material and manpower in the different stages of the works The list of jobs to be done are as follows Quality assurance and timely performance of the works Check and approve time and construction schedule, drawings, data and samples submitted by contractor Maintains accounts of construction Inform the management at a specific period on the status of the project in terms of cost, time and performance (daily reports, monthly progress report, site meetings report and final reports). Preparation of project completion report Project handover Final acceptance certificate Quality assurance procedures We have proposed a team of experts with highest professional skills in order to maintain the quality works of the project. The design and drawings will be carried out as per the relevant codes. Final drawings of design and detailing will be freeze prior to the initiation of the construction phase. Preparation of cost estimate, bill of quantity and specifications will be done by experienced professional and will further be checked by senior personnel. Specification will specify the constructions methodology and details of materials to be used in the project to avoid low quality materials and poor workmanship. Risk management plan In the construction industry, every project is prone to some risks that affects the work progress. In order to avoid its impact, risk should be identified and manage beforehand to achieve the project objectives in terms of cost, time and quality. Our company has gained experience in mitigating the risks and delivering the past projects successfully. For VU development complex we will identify, analyze, evaluate and prepare a mitigation plan according to the standards (IEC/ISO 31000:2009). Communication management plan To carry out the project in an effective manner a proper system of information will be developed to avoid miscommunication between Client and the consultants. It will keep the parties up-to-date regarding the work progress. In order to complete the proposed project successfully within the stipulate time frame, extensive interaction will be carried out with the client. Health and safety plans Management is determined to implement safety in all activities on site and action to eliminate risks related with health and welfare of the stakeholders. We will provide a safe working environment, facilities for the welfare of workers, information, instruction, training and supervision necessary to ensure the safety of workers from injury and health risks We will improve our performance through effective safety management Each worker has to follow safe work practice to avoid injury to themselves, others as well as plants and equipment. FEES PROPOSAL: Project Managers And other Personnel Fee per hour Rate per year Total Fees Personnel Assignment % Construction Manager $179 $483K $1.2M 18% Project Director $140 $378K $945K 14% Structural engineer $120 $324K $810K 12% Sanitary coordinator $111 $299K $747K 11% HVAC designer $103 $278k $695K 11% Senior civil engineer $118 $318K $795K 12% Senior electrical engineer $109 $294k $735K 11% External consultants x 4 $100 $270k $675K 10% Total Fee Proposal $6.6M 100% Deliverable Acceptance Criteria Project definition and detailed schedule Our definition of the project must align with customers task brief Permits to be approved (VIC government, Melbourne city council, traffic management, demolition, environmental) All permits are approved Cost model estimates for hired labour All costs have been assessed and approved Risk management evaluation All risks have been assessed and a risk management plan has been commissioned Procurement costs (Steel, hardware etc.) All costs have been assessed and approved Consultation with stakeholders who may affect the project All concerns of the stakeholders have been addressed before the project begins Project management plan (PMP) The PMP must describe what the project will do, as well as how and when it will be done Status reporting The status of the project is compared to planned deadlines Execution phase Each construction period is executed and signed off Project closure Once the project has been successfully completed DELIVERABLES: Appendices Roles and Responsibilities Designation Responsibilities Chief Operating Officer-CEO Executing BBMSs vision and mission Working with investors and sponsors Quality Assurance / Quality Control Division Stating quality control procedures Supervising quality inspections General Manager-GM Handling projects at the state level Supervision of Construction Managers on different projects Account and Finance Department Managing all Financial aspects Audits Implementing cost control Prepare financial reports Safety Committee Analysing and Implementing safety on sites Define safety procedures Safety training Construction Manager- CM Accountable for all field activities Supervising overall project Outlining construction methods Procurement Manager Preparation of all contractual documents Administration and control of contracts Project Manager- PM Project planning, monitoring and controlling Collaborate with client representative for any changes in action plan Managing activities with time, cost and quality constraints Curriculum vitae ESTEFANIA VELASQUEZ GONZALEZ Civil Engineer Best Builders and Management Services L18, 242 Exhibition Street, Melbourne, VIC 3000 www.bbms.com.au Education Victoria University-Master of Project Management 2003 Victoria University University-Bachelor of Civil Engineering 1997 Recent Projects Senior Structural Engineer, Construction manager 35 Spring St Building (2014-2017) Melbourne, Australia The International Tower 1 (2012-2016) Sydney, Australia Vision Apartments (2010-2013) Melbourne, Australia Optus Centre (2011-2013) Melbourne, Australia Fresh Water Place (2002-2005) Melbourne, Australia SIMARJOT SINGH Mechanical Engineer Best Builders and Management Services L18, 242 Exhibition Street, Melbourne, VIC 3000 www.bbms.com.au Education Victoria University-Master of Project Management 2003 Victoria University-Bachelor of Mechanical Engineering 2000 Recent Project HVAC Designer 35 Spring St Building (2014-2017) Melbourne, Australia The International Tower 1 (2012-2016) Sydney, Australia Vision Apartments (2010-2013) Melbourne, Australia Optus Centre (2011-2013) Melbourne, Australia Fresh Water Place (2002-2005) Melbourne, Australia KALEIVANI GOVINDA GOUNDEN Electrical Engineer Best Builders and Management Services L18, 242 Exhibition Street, Melbourne, VIC 3000 www.bbms.com.au Education RMIT University-Master of Project Management 2002 Bachelor of Electrical Engineering and Automation 1999 Recent Project Sanitary Coordinator 35 Spring St Building (2014-2017) Melbourne, Australia The International Tower 1 (2012-2016) Sydney, Australia Vision Apartments (2010-2013) Melbourne, Australia Optus Centre (2011-2013) Melbourne, Australia Fresh Water Place (2002-2005) Melbourne, Australia ROMIL MISTRY Civil Engineer Best Builders and Management Services L18, 242 Exhibition Street, Melbourne, VIC 3000 www.bbms.com.au Education Victoria University-Master of Construction Management 2002 Victoria University University-Bachelor of Civil Engineering 1996 Recent Project Civil engineer, Construction manager 35 Spring St Building (2014-2017) Melbourne, Australia The International Tower 1 (2012-2016) Sydney, Australia Vision Apartments (2010-2013) Melbourne, Australia Optus Centre (2011-2013) Melbourne, Australia Fresh Water Place (2002-2005) Melbourne, Australia SHREYSHA SHRESTHA Architect Best Builders and Management Services L18, 242 Exhibition Street, Melbourne, VIC 3000 www.bbms.com.au Education Victoria University-Master of Project Management-2003 Bachelor of Architecture-2000 Recent Project Head of Architecture 35 Spring St Building (2014-2017) Melbourne, Australia The International Tower 1 (2012-2016) Sydney, Australia Vision Apartments (2010-2013) Melbourne, Australia Optus Centre (2011-2013) Melbourne, Australia Fresh Water Place (2002-2005) Melbourne, Australia JACK FRANCIS HICKEY Electrical Engineer Best Builders and Management Services L18, 242 Exhibition Street, Melbourne, VIC 3000 www.bbms.com.au Education Victoria University-Master of Construction Management 2003 Victoria University-Bachelor of Electrical Engineer 2000 Recent Project Senior Electrical Engineer 35 Spring St Building (2014-2017) Melbourne, Australia The International Tower 1 (2012-2016) Sydney, Australia Vision Apartments (2010-2013) Melbourne, Australia Optus Centre (2011-2013) Melbourne, Australia Fresh Water Place (2002-2005) Melbourne, Australia

Sunday, January 19, 2020

Analyzing EMC Corporation

EMC Corporation, based in Hopkinton, Massachusetts. with 11,200 employees worldwide, is the world†s leading supplier of intelligent enterprise storage and retrieval technology. EMC is a Fortune 500 company and was ranked ninth on Business Week†s 1998 â€Å"Info Tech 100†³ list of the world†s best-performing information technology companies. In 1998, EMC had an annual revenue of $3.9 billion. EMC designs systems for open system, mainframe, and midrange environments. EMC is the only company in the world entirely focused on rapidly delivering intelligent enterprise storage and retrieval solutions. This enables companies and organizations to leverage their growing volumes of information into profitability, growth and competitive advantage. EMC Enterprise Storage systems, software products, and services are the leading information access and storage solutions for every major computing platform in today†s business enterprise. EMC was founded in 1979 by Richard Egan and Robert Marino (the E and M in EMC) as a supplier of add-on memory boards. EMC†s rapid rise in the worldwide data storage market began its major surge in 1989, when the company revised its strategy to align itself with businesses† growing reliance on increasingly vast and complex amounts of electronic data. In 1990 with the introduction of EMC†s Symmetrix product line, EMC became the first company to provide intelligent storage systems based on arrays of small, commodity hard disk drives for the mainframe market. Since the in introduction of Symmetrix technology, more than 30,000 of these systems have been sold around the globe and EMC†s annual revenues have grown from $190 million in 1990 to $3.97 billion in 1998. With the introduction of Symmetrix Remote Data Facility in 1994, EMC became the world†s leading storage-based solution for business continuity and disaster recovery. EMC†s portfolio of storage software includes EMC TimeFinder, EMC Data Manager, EMC PowerPath and Symmetrix Manager. With its $445 million in software revenue in 1998, this makes EMC one of the world†s largest and fastest-growing software companies. The major customers of EMC include the world†s largest banks and financial services firms, telecommunications providers, airlines, retailers and manufacturers, as well as governments, universities, and scientific institutions. These customers rely on EMC†s innovative storage solutions for such applications as online reservation systems, transaction processing, customer billing, year 2000 compliance, the Internet and corporate intranets, business continuance/disaster recovery, data mining and data warehousing. EMC has also formed alliances with the world†s leading software, application and database companies, such as Microsoft, SAP, Oracle, Baan, and PeopleSoft. EMC is a global organization, and is represented by more than 100 offices worldwide. The company manufactures its products in Massachusetts and Ireland. EMC has R&D facilities in Massachusetts, Colorado, Israel, and France. They also have Customer Support Centers in Massachusetts, Ireland, Japan, and Australia. EMC holds the most strict quality management certification from the International Organization for Standardization (ISO 9001) and its manufacturing operations hold MRP II Class A certification. The company trades on the New York Stock Exchange under the symbol EMC and is a component of the S&P 500 Index. Richard J. Egan- Founder and Chairman Egan is a founder of EMC Corporation.. He has served as Director since the companies inception in 1979. In 1988, Egan brought the company public and was elected Chairman of the Board. He held the position of President and CEO until January 1992. Michael C. Ruettgers- President and CEO Ruettgers has held the position of President and CEO of EMC Corporation, since January of 1992. Ruettgers joined the company in 1988 as executive Vice President of Operations and Customer Service, and from 1989 he was EMC†s President and Chief Operating Officer. 1979- EMC Corporation is founded by Richard j. Egan and Roger Marino in Newton, 1981- 64 kilobyte chip memory boards are developed for Prime Computers. 1982- EMC corporate headquarters moves to Natick, Massachusetts. -Annual sales surpass the $3 million mark. 1984- Five years after the company†s founding, annual sales reach $18.8 million, nearly tripling 1985- EMC is first to commercially ship denser memory upgrades using 1-megabit Random 1986- EMC goes public in April; makes initial public offering on the NASDAQ stock exchange. -Total revenues double over 1985 to $66.6 million; net income more than doubles to $18.6 million. 1987- Corporate headquarters relocates to Hopkinton, Massachusetts. 1988- EMC opens its European manufacturing facility in Cork, Ireland. -EMC stock lists for the first time on the New York Stock Exchange in March. 1989- Second major US corporate facility is opened in Hopkinton, Massachusetts. -EMC develops Direct Access Storage Device (DASD) subsystems with automated error thresholding for IBM System/38 and AS/400 computers. -Michael C. Ruettgers, is promoted from Executive Vice President of Operations and Customer Service, to President and Chief Operating Officer. Richard J. Egan continues his 1990- EMC redefines mainframes storage by introducing the Symmetrix 4200 Integrated Cached Disk Array (ICDA), a 24-gigabyte RAID mainframe storage system that replaces traditional 14†³ DASD disks with the mainframe industry†s first 5.25-inch disks. Performance is further enhanced through 4-gigabyte cache and 32-processor controller cards. -EMC institutes a Continuous Quality Improvement process, resulting in greatly enhanced product and process quality, as well as over $20 million saved to date (1995). 1991- Several enhancements to the Symmetrix ICDA product line give EMC the ability to compete in the Online Transaction Processing (OLTP) environment. 1992- Michael C. Ruettgers is named President and CEO and the company†s stock splits 2 for 3. 1993- EMC mainframe storage market share increases from 5% to 15%. 1994- EMC introduces the world†s first â€Å"terabyte box† and the company surpasses the $1 billion 1995- EMC introduces first Symmetrix storage systems for open systems and surpasses IBM as market share leader in mainframe disk storage capacity. 1996- EMC becomes leader in the open storage market. 1997- EMC extends lead in the enterprise storage and retrieval market. 1998- The EMC Effect is felt across the computing enterprise. 1999- EMC Corporation announces two-for-one stock split. There are five forces that shape competition in an industry, barriers to entry, power of suppliers, power of buyers, threat of substitutes, and rivalry & industry structure. These five forces that Porter developed have become a strong framework in helping strategic mangers find answers as to how, or why decision can have an impact on their firm, and the industry they operate in. When analyzed the collective strength of these forces show potential profits of an industry. The company being focused on is EMC, which is in the Computer Peripherals industry. Barriers to entry are forces that firms must overcome in order to enter an industry. These barriers can be caused from high initial investment, product differentiation, cost disadvantage, access to distribution channels, or restrictive government policies. An example of this could be the phone, or cable companies. There are very few companies that are able to compete within this industry because of the high capital requirements to start off. An enormous amount of time and money would have to be spent on installing lines throughout the country to supply you customers with the services they want. EMC is in a situation where it has created several barriers to entry. Capital requirements are one of the barriers that EMC has in its favor. In 1979 EMC started its business in data storage which it is now the leading company in its industry. It has offices all over the globe and is the only company in the world to be specifically focused on rapidly delivering intelligent enterprise storage and retrieval solutions. There are very few companies that can compete with EMC because of its name association and large international operation. New entrance into this industry would have to invest large amounts of time and money into research and development. EMC already has the technology and is constantly updating with more advanced services. Another barrier to entry is product differentiation. EMC is specialized in enterprise storage, which is much different than conventional storage. While conventional storage has been used to back up memory in case of a disaster or, to log companies transactions, EMC started a niche which it has made into a new industry. Enterprise storage has six specific parts that set it aside from conventional storage. They are as follows enterprise connectivity, information centricity, cascadability, information management, information sharing, and information protection. It can be clearly seen that this industry is constantly changing, and new products are coming out every day. If you are not the leader in this new technology then you will not survive. EMC has without a doubt developed barriers to entry. The threat of substitutes is how easily a product can be interchanged with another. For example if you are going to buy bottled water you decision will ultimately come down to price. An expensive flashy bottle of water can easily be exchanged for a generic store brand bottle at a fraction of the cost. However with services it is a different story. Lawyers for example could easily be substituted if you were looking at the cost. It would be very simple to find a cheap lawyer, however you might end up losing your case. To get a top of the line service you will have to pay a little extra. EMC is a top of the line service which also offers a very affordable pricing strategy. Its pricing very sensitive with the companies it works with, whether you are a world dominating bank, or a newly started Internet company. EMC has something to offer everyone. What makes EMC even more attractive is its unmatchable customer service. Customers are always kept in close and frequent contact whether it be for unforeseen problems, or to validate new features. Customers have found that EMC offers the best of both worlds, and that no other company so far can be substituted for it. â€Å"We need high capacity, fast performance, a scalable platform, and total data protections. With EMC, we found a complete solution from one provider.† Says the General Manager of information technology, at Komercni Banka. This clearly shows the EMC has eliminated its substitutes by offering something that no one else can match. Rivals in any given industry are a part of competition that businesses have to deal with. For the past several years EMC has not had to deal with many competitor since they offer services and customer support that surpasses any other company that has been looking to get into the the information storage industry. IBM, and Sun Microsystems are two companies that have recently been competing with EMC. These are both large established companies that deal in many different aspects of the technology industry. Both IBM and Sun Microsystems have begun to compete with EMC†s self started indusrty. The reason for this is because they both have large R&D departments with large budgets that allow development of product comparable to EMC. However since EMC is so focused in their niche market they have a mixture between service and product quality that hasn†t been matched by anyone. IBM Sun and the other competitor are not focused just on storage technology but they also have many other interest. This makes companies weary of handing over valuable information to a business that could be in direct competition with them. This gives EMC a competitive advantage over any other company since they are well known for tight security. Another advantage EMC has over its competitors is that they are now recognized as the â€Å"standard: in computer information back up and storage area.